PM Connect Announces Partnership with iFitness App and England Rugby Star


PM Connect, a leading global mobile content provider announces today it has partnered its iFitness app with Wasps, England and Six Nations Rugby star James Haskell.

James Haskell, an England Rugby Union International player, is currently Captain at Wasp’s Rugby Club as well as being the most capped player in this year’s England Six Nations Rugby squad.

The partnership between James Haskell and PM Connect will include exercise videos, workouts, images and promotional material bespoke to the iFitness app which will further expand its weekly meal and workout plan offering to users.

Managing Director of PM Connect, James Macfarlane, added: “We are thrilled to be working with someone of James Haskell's status. He is an iconic figure in the World of Rugby, both as a leader and as a fitness icon, and he will be instrumental in improving our iFitness app's core offering. From a user point of view they will be able to work-out with the guidance and instruction of an internationally renowned Rugby star. It also will also allow us to partner and promote James Haskell with the select carriers we work with.”

About iFitness:

iFitness is a HTML5 fitness app owned by PM Connect limited. Users set their fitness goals and iFitness will provide them with weekly workouts, videos and meal suggestions to achieve it. Users can use the progress tracking feature to document their transformation and measure their changes first hand.